laure puissilieux.
BRAND LEADER & FOUNDER · LONDON, UK

Big brand thinking.
Founder energy.

I turn ambitious ideas into brands people connect with.
Bringing together global perspective, local instinct
and the drive to make things happen.

Explore my work
STRATEGY. INNOVATION. IMPACT.FRANCE ↔ UNITED KINGDOM

A LITTLE CONTEXT

From global icons
to building my own.

My career connects the scale of established FMCG brands with the hands-on reality of entrepreneurship. I’ve shaped brand strategy, launched innovations and delivered campaigns across France and the UK. Today, I bring that experience to building Thrill Collagen+.

Thrill Drinks official logoPerrierNESCAFÉ
Dolce Gusto

01 / SELECTED WORK

Ideas into action.

From founder experience
to global and local brand leadership.

Thrill Drinks official logoTHE FOUNDER CHAPTER
Official Thrill Collagen+ cans: Lemon & Elderflower and Cucumber & Mint
ENTREPRENEURSHIP / WELLNESS / UK

Building Thrill.
From idea to shelf.

I founded Thrill Collagen+, a lightly sparkling, ready-to-drink collagen beverage, made in the UK. Each 250ml can contains 5,000mg of hydrolysed bovine collagen, vitamins B and C, and natural flavours.

The range comes in Cucumber & Mint and Lemon & Elderflower, with low sugar and no sweeteners. I led product development, packaging, route to market and brand communications.

100+points of sale in 10 months,
including Wimbledon
Discover Thrill Drinks
Inside the work

After the first production run in August 2025, Thrill launched online in September 2025, selling more than 3,200 cans in its first month. In February 2026, the brand joined Buy Women Built. Distribution through Delicious Ideas brought listings in Netflix and Google offices, and the Wimbledon Championships.

Finalist in the UK StartUp Awards and the Women in Food & Drink Awards.

Read the founder story ↗

PERRIER / TWO ROLES. THREE CASE STUDIES.

Inventing what’s next.
Reimagining an icon.

From global product innovation to brand leadership in France: translating consumer insight into new offers, then connecting the brand with culture, creators and communities.

INNOVATION BRAND MANAGER · GLOBALSeptember 2018 – September 2021

01 / PERRIER CHIC

A new kind
of aperitif.

Consumer insight. Bartender craft.
A sophisticated alcohol-free offer.

Maison Perrier Chic Citrus Fizz can with a cocktail glass and lemons
Current Maison Perrier Chic presentation · Official range ↗

THE CONSUMER OPPORTUNITY

Less alcohol.
Just as much occasion.

Consumers were rethinking how much and how often they drank alcohol, while still wanting the taste, ritual and sociability of a cocktail. That opened a space for a premium alternative that felt adult and occasion-worthy.

MY INNOVATION WORK

From insight
to a distinctive offer.

I worked on the development of Perrier Chic, bringing together consumer understanding, concept development and ideation with bartender expertise from the World’s 50 Best Bars community.

The offer translated cocktail codes into a convenient, ready-to-drink format: sparkling bubbles, fruit juice and natural flavours, with no alcohol.

THE OFFER

Cocktail-inspired recipes such as Lemonjito, Citrus Fizz and Roséllini, designed to make the alcohol-free choice feel like an occasion in its own right.

THE RANGE’S SUBSEQUENT RECOGNITION

Recognised in France.
Celebrated internationally.

Product awards received after my time in the innovation role.

FRANCE · 2024LSA Innovation AwardMaison Perrier Chic ↗USA · 2025PEOPLE Food AwardsBest Mocktail · Daiqui’red ↗SPAIN · 2026Innoval Category AwardWater, soft drinks & beer ↗

02 / PERRIER ENERGIZE

Turning innovation
into an experience.

A new energy proposition.
Brought to life in France.

THE INNOVATION

Energy, with
a Perrier point of view.

I led end-to-end innovation development on Perrier Energize as part of the global pipeline, coordinating cross-functional teams to turn the concept into a new product proposition.

The French launch paired an energy-drink offer based on natural-origin ingredients with an experience built around a natural recharging station.

50,000+cans distributed at the French activation
3 daysat La Défense · September 2021

Activation results reported by Be Brandon, the event agency.

Perrier Energize launch activation at La Défense in September 2021
The natural recharging station · La Défense, France
Branded Perrier Energize sampling counter at the French launch activation
Product trial and the branded sampling experience
FROM PRODUCT TO TRIAL

The three-day activation combined sampling, brand ambassadors and a Snapchat-powered virtual experience, giving people a way to discover the product beyond an advertising message.

Activation photography and event results: Be Brandon / Ekstend ↗

SENIOR BRAND MANAGER · FRANCESeptember 2021 – July 2023

03 / DIGITAL TRANSFORMATION & CULTURAL RELEVANCE

From brand broadcast
to cultural conversation.

Social. Influence. Art. Festivals.
One connected brand experience.

I led Perrier’s digital transformation in France, modernising the way the brand showed up and connecting its distinctive creative world with the communities, artists and cultural moments that mattered to our audience.

SOCIALCREATORSCULTURE
01

A social-native
brand voice.

With FRED & FARID Paris, I worked on social and influence strategy, connecting content creation, community management and creator collaborations across social platforms.

For the brandA more agile, consistent way to participate in cultural and lifestyle conversations and build a recognisable community.

02

Art that travelled
beyond the feed.

The collaboration with DirtyPote began with brand drawings before April 2023, then extended into Roland-Garros and the summer festival programme in 2023.

For the brandA distinctive creative language that could connect social content with physical experiences and make Perrier’s playful personality tangible.

03

A summer
in the crowd.

The summer festival tour, including Hellfest and Rock en Seine, brought the brand into live music culture. On-site experiences and influence work connected those moments with the wider digital programme.

For the brandMore opportunities for people to experience Perrier in a relevant social setting, with creators helping extend the story beyond the festival itself.

Colourful Perrier illustrations created by DirtyPote
Perrier × DirtyPote · Artwork: DirtyPote Studio ↗

WHAT THE TRANSFORMATION BROUGHT TO THE BRAND

A connected approach to content, influence and experiences: one creative world, expressed across the feed, artist collaborations and live cultural moments. The focus was on stronger consumer engagement and a more contemporary brand presence.

Creative collaboration: DirtyPote Studio and FRED & FARID Paris.

THE UK BRAND CHAPTER
NESCAFÉDolce Gusto
BRINGING BRANDS INTO EVERYDAY LIFE
INTEGRATED MARKETING / CAMPAIGNS / UK

Making every
launch count.

I led the implementation of Nescafé Dolce Gusto’s UK marketing strategy, bringing together brand activations, product launches and an integrated media approach to build consideration and conversion.

KitKat launchGold BlendSummer Creation
Inside the work

Developed 360° campaigns and activations, and partnered with the media agency on the yearly strategy across streaming video, online video, social media and programmatic channels.

Selected experience from my career. Thrill imagery and product information are from the official Thrill Drinks website.

02 / THE JOURNEY

A career built
on curiosity.

Request my CV

JUL 2025 — PRESENT

Founder

Thrill Collagen+ · United Kingdom

01

JUL 2023 — JUL 2025

Brand Manager

Nestlé · Nescafé Dolce Gusto · United Kingdom

02

SEP 2021 — JUL 2023

Senior Brand Manager

Nestlé Waters · Perrier · France

03

SEP 2018 — SEP 2021

Innovation Brand Manager

Nestlé Waters · Perrier · Global

04

SEP 2016 — SEP 2018

Business Analyst

Nestlé Waters

05

03 / HOW I WORK

Strategic head.
Hands-on heart.

I’m as comfortable shaping the strategy and influencing senior stakeholders as I am staying close to the detail. I believe strong brands are built when clear thinking meets the energy to deliver.

French native. Fluent in English.
Based in London, with experience across France and the UK.

What I bring

Brand building & strategy

Innovation & go-to-market

360° campaigns & digital marketing

Direct-to-consumer thinking

Cross-functional team leadership

Education

Master in Marketing
Toulouse Business School
2013–2015

Bachelor in Economics
Poitiers University
2010–2013

Recognition

Meta Creative Awards
2022

Cas d’Or
Digital campaign
2022

THE NEXT CHAPTER

Let’s build
something great.

Brand challenges, new ideas or a conversation.
I’d love to hear from you.

laurepuissilieux@gmail.com